Inside Korea's Beauty Scene: Trends, Innovation, and What's Next with Irene Kim

In this episode of Skin Anarchy, Dr. Ekta Yadav sits down with internationally recognized model, entrepreneur, and skit founder Irene Kim to explore the evolution of Korean beauty and why its influence extends far beyond viral glass skin trends and elaborate skincare routines. Drawing from her experiences in fashion, beauty, and entrepreneurship, Irene shares how K-beauty has shaped her approach to skin health, innovation, and building a brand rooted in authenticity.