How EWG is Transforming Transparency in Beauty and Personal Care

In this episode of Skin Anarchy, host Ekta Yadav speaks with Ken Cook, co-founder and president of the Environmental Working Group (EWG), about transforming transparency in personal care products. Ken shares the origin story of EWG, discussing how his background in environmental advocacy inspired the creation of the organization and its mission to provide consumers with accessible, data-driven information. The conversation delves into the development of EWG’s groundbreaking Skin Deep database, which cataloged thousands of personal care products and ingredients, exposing the lack of regulation and safety testing in the beauty industry.