E.392: Using Data To Discern The Diluted Beauty Industry ft. Social Standards

Andrea Spellman is VP of Sales and Partnerships at Social Standards, a start-up that uses social data to help brands, investors and banks better understand consumers. Social Standards organizes and structures millions of authentic consumer conversations to enable brands including Estee Lauder, Shiseido and Johnson and Johnson identify trends and fads, determine what products are worthwhile to develop, what brands or products they should be investing marketing behind and what consumers think of their competitors.