The Fragrances Fit For Barbie and All of Her Friends ft. The Heart Company

Join us for an interview with the brand that launched our fragrance Friday series, The Heart Company! We welcome back Kristina and Imke for a long overdue part 2 to chat all things perfumery, the psychology of good perfumery, how the brands is taking on this niche, as well as bringing the most elegant scents from the top perfumery house in the world, Givaudan , to the hands of US consumers! The interview takes a deep dive into their growth as a leading line for gen z consumers and then opens into a conversation about the desire of modern day scenthusiasts to be captivated by a perfume collection that is truly an everyday necessity.