KRISTINA RASMUSSEN and IMKE NORDEN, co-founders of THE HEART COMPANY

“Our mission was to create a brand with a purpose and we wanted to surprise people with as many positive messages as possible. We didn’t want to just talk about a beauty product itself but how the product will give our customers an experience which is enjoyable, lovely, surprising and memorable so that it will stick in their minds in a very positive way. Happy customers will always want to use and buy a product again and will share their positive experience with their friends.