The TWiiSH Tale: Pioneering Skincare for Teenagers

Unlock the secrets behind creating a skincare brand specially tailored for teenagers, as we delve into a candid conversation with mother-daughter duo Elise Tabin and Madysen Minton, the brains behind TWiiSH. Get ready to be inspired by Maddy’s personal acne struggles during COVID-19 and how this led to the innovative skincare line, designed to fill the significant gap in the market for teenager-focused skincare products. Hear about their journey from concept to creation, the rigorous trial and error process in finding the right formula, and the importance of offering a variety of products for teenagers to experiment with before resorting to harsh treatments.