Shira Tabib, Founder of LULAAV Skincare

"LULAAV was born in the valleys of the Fertile Crescent, a region known for its mineral-rich soil, abundant harvests, and penetrating, nutrient-dense botanics. And its women, born from this land, luminous skin, legendary for their strength and beauty. Here, women celebrated their heritage, passing on timeless beauty secrets to their daughters. Skin care recipes blending the most exquisite and potent botanicals, and time-honored beauty rituals to regenerate and glorify complexions, giving skin its optimal vitality.