Paul Baek, Founder of MATTER OF FACT

𝗦𝗞𝗜𝗡𝗖𝗔𝗥𝗘 𝗔𝗡𝗔𝗥𝗖𝗛𝗬 𝗘𝗫𝗖𝗟𝗨𝗦𝗜𝗩𝗘 𝗜𝗡𝗧𝗘𝗥𝗩𝗜𝗘𝗪 ⁣⁣𝙁𝙞𝙧𝙨𝙩 𝙡𝙤𝙤𝙠 into the breakthrough new brand, MATTER OF FACT - Launching September 28th- 𝙚𝙭𝙘𝙡𝙪𝙨𝙞𝙫𝙚 𝙛𝙪𝙡𝙡 𝙡𝙚𝙣𝙜𝙩𝙝 𝙛𝙤𝙪𝙣𝙙𝙚𝙧 𝙞𝙣𝙩𝙚𝙧𝙫𝙞𝙚𝙬.⁣⁣A true multi-hyphenate with degrees from Harvard and Wharton and a successful K-Pop career on his resume (yes, really!), MATTER OF FACT founder Paul Baek spent years studying emulsion technology until he discovered the first way to fully dissolve high concentrations of Vitamin C without compromising effectiveness. The result is a serum that outlasts and outperforms all other Vitamin C serums on the market, specifically retaining 94.25% stability after 16 months.