Lindsay Holden and Britta Chatterjee, co-founders of Odele Beauty

Female founded, owned, and operated, Odele was created by Lindsay Holden, Britta Chatterjee, and Shannon Kearney, with the mission of uncomplicating and democratizing the beauty space. With the co-founders’ extensive experience in retail, marketing, and manufacturing, Odele brings clean, premium, and inclusive haircare products to families nationwide via one of the most trusted retailers, Target. Intending to streamline haircare, Odele provides a selection of nine products, categorized by color, with both researched-backed benefits and hair type sustainability marked on the packaging, making navigation between regimen options clear and easy.