E.367: Social Media Inspired Makeup Is Taking TikTok & ULTA By Storm ft. YOUTH FORIA

Youthforia was launched by Fiona Co Chan in 2021. The idea for Youthforia came about right when COVID hit. Perhaps it was the inability to go out and see people, but Fiona kept coming back to this idea that the best part of wearing makeup is going out with your friends and sometimes that means forgetting to take your makeup off. She really wanted makeup that was good for your skin, so good you could sleep in it.