AI Meets Fragrance: How iRomaScents is Personalizing Perfume Through Technology
Where Science Meets Scent — The Future of Fragrance Discovery
In this Fragrance Friday episode of Skin Anarchy, host Dr. Ekta explores the revolutionary intersection of artificial intelligence and perfumery with the founders of iRomaScents, Avner Gal and Erin Berry, alongside renowned perfumer Veronique Gabai. Together, they delve into how AI is reshaping the way consumers discover, experience, and purchase fragrance — bringing a new level of personalization to an otherwise highly subjective and often confusing category.
The Origin of the Idea
Avner shares the initial spark behind iRomaScents — his dream of adding scent to immersive experiences like film — and how that vision evolved into tackling one of the most outdated shopping experiences: buying perfume. Erin adds that the frustration of navigating endless options in-store led to the idea of building a guided, data-driven, user-friendly fragrance discovery tool.
Personalized Fragrance, Powered by AI
The core innovation behind iRomaScents is its AI-powered “wizard,” a digital scent-matching algorithm that asks users a series of intuitive lifestyle and sensory-based questions to narrow down their ideal fragrance profile. Through careful R&D and real-world testing, Avner and Erin designed a flowchart-like decision tree that can decode a user’s preferences — even if they can’t articulate them — based on cross-sensory correlations like favorite colors, music, foods, or moods.
Bridging Art and Science
Veronique Gabai brings her expertise as a perfumer to the conversation, emphasizing that while scent creation is a deeply emotional and artistic process, tools like iRomaScents can help bridge the gap between personal taste and discovery. She explains how the reptilian brain governs our instinctive reactions to scent — making fragrance one of the hardest senses to rationalize. By helping consumers cut through the confusion and focus on a curated selection that aligns with their emotional landscape, the technology elevates the entire discovery experience.
From Oversaturation to Connection
All three guests agree that consumers often face scent fatigue after smelling too many fragrances in a row. iRomaScents solves this by simplifying the process — offering just a handful of highly relevant options that can be sampled and worn over time. Veronique emphasizes the importance of chemistry between scent and skin and recommends consumers wear samples for a few days before making a final decision.
The Future of Fragrance Is Personal
Whether you’re a seasoned perfume lover or a newcomer lost in the department store aisle, iRomaScents offers a modern solution to an age-old challenge: finding the right scent. This episode is a masterclass in the evolving synergy between technology and olfactive art — proving that AI doesn’t replace intuition; it refines it.
Listen now to discover how iRomaScents is turning scent into a science — and bringing us closer to fragrances that truly feel like us.