Inside POV Beauty: Mikayla Nogueira’s Journey from Dreamer to Skincare Founder
From Small Town Dreams to Big Brand Reality
In this episode of Skin Anarchy, host Dr. Ekta welcomes Mikayla Nogueira to share the story behind POV Beauty, her skincare brand designed around skin prep and K-beauty influence. Mikayla opens up about her humble beginnings in a small town, her rapid rise on social media, and how the question “What’s your five-year plan?” unexpectedly became the foundation for launching her own line. Initially unsure of whether she could become a founder, Mikayla found clarity — and confidence — by surrounding herself with a dedicated team that could help bring her vision to life.
Why Skincare? Why Now?
Though known for her makeup artistry, Mikayla chose to start with skincare. Why? Because for her, the foundation of every good makeup look is great skin prep. Her personal struggle with cystic and hormonal acne, combined with her hands-on experience in the retail beauty world, taught her how overwhelming skincare can be. With POV Beauty, she wanted to simplify things — offering effective, hydrating, and ingredient-conscious products that could work for everyone.
K-Beauty Meets Clinical Rigor
Inspired by her trip to Korea and her love of brands like Beauty of Joseon and MediCube, Mikayla infused her line with K-beauty sensibilities — think hydration-first, glass skin textures, and skin-loving ingredients like fermented rice water, hyaluronic acid, and snow mushroom extract. But beyond that, her team emphasized clinical testing and product stability. She and her co-founder Nikki explain how products like Drip It and Drench It underwent extensive rounds of formulation (including switching labs at one point!) to ensure they layered well, delivered results, and felt luxurious.
Breaking Down the Line
Each POV Beauty product was designed to either stand on its own or function as part of a full system. Highlights include:
- Drench It: Originally imagined as a continuous spray, this milky essence is powered by fermented rice water and sets the tone for hydration.
- Drip It: A fan and chemist favorite, packed with niacinamide, snow mushroom, panthenol, and apple fruit extract for plump, dewy skin.
- Glaze It: The primer that finally solves the age-old pilling problem — perfect for makeup lovers and minimalists alike.
- Amp It: A lip prep ampoule designed to smooth and plump before applying your favorite lip combo.
The Meaning Behind POV
POV doesn’t stand for Mikayla’s point of view alone — it’s about everyone’s. The name came after exploring hundreds of options, with a focus on inclusivity and consumer interpretation. As Mikayla says, everyone has a different point of view when it comes to beauty, and she wanted a name that reflected that multiplicity.
Raising the Bar for Influencer Brands
Mikayla acknowledges the scrutiny influencer brands often face — but rather than shy away, she used it as motivation. Her team conducted clinical trials, consumer testing, and prioritized transparency from the get-go. With a youthful spirit and perfectionist mindset, she made sure nothing launched without being truly ready.
The Skin Prep Philosophy
Mikayla shares her routine in detail, underscoring the critical role of exfoliation and hydration in flawless makeup. Without proper skin prep, even the best products can fall flat. Her advice? Exfoliate regularly, hydrate deeply, and let skin prep be the secret weapon behind your favorite looks.
Listen to the full episode to learn more about the science, struggles, and soul behind POV Beauty — and why skin prep isn’t just a step, it’s the story.